Strategic Media Buying

Smarter data.
Sharper results.

We turn media investment into measurable growth. Performance marketing for demanding sectors: finance, healthcare, automotive and insurance.

€200M+
Media Spend Managed
20
Years of Experience
-40%
Average CAC

Built on data, not opinion.

Since 2006, we have helped ambitious businesses achieve meaningful, sustained growth.

In a market awash with vanity metrics, VIMACOM focuses on the measure that matters: sales. We look beyond impressions and clicks to signed contracts and revenue generated.

We combine proprietary technology, two decades of experience and strategic media buying to deliver in some of Italy and Europe’s most regulated and competitive sectors.

GDPR & Privacy Sandbox Ready
Fully compliant and ready for a cookieless future.
Proprietary Technology
Geo Demand™ and OMNIA™, developed in-house over two decades.
First-Party Data
Complete data ownership and exclusive audience segments.
Performance Focus
Fully focused on ROI and measurable outcomes.
€200M+
Media Spend Managed
2006
Founded

Our expertise

Deep sector expertise and a strategic approach to data, built around measurable results.

01

Exclusive Audiences

We are not dependent on walled gardens. Instead, we draw on 20 years of first-party data to build unique audience segments that standard platform targeting simply cannot replicate.

02

Programmatic Buying

Access to premium inventory through private marketplace deals. Brand-safe placements across trusted editorial environments, optimised by OMNIA™.

03

Performance Marketing

Performance-led models powered by predictive analytics and advanced attribution. We scale volume while keeping acquisition costs aligned with commercial goals.

Sector expertise

Deep expertise in complex, highly regulated industries.

Finance

  • Banks & Lenders
  • Credit Intermediaries
  • Wealth Management

Healthcare

  • Pharma & Biotech
  • Audiology & Medical Devices
  • Patient-Centred Lead Generation
  • Compliance-Ready Campaigns

Automotive

  • Dealerships & Dealer Groups
  • Drive-to-Store Attribution
  • Geo Demand™ Optimisation
  • Qualified Test-Drive Leads

Insurance

  • Life Insurance
  • General Insurance
  • Real-Time LTV Calculation
  • OMNIA™ Integration

Technology built in-house

Algorithms developed and refined in-house over two decades.

Predictive Geolocation

Geo Demand

Mapping untapped local demand

Geo Demand goes beyond targeting an area. It reveals untapped demand by combining demographic data, mobility patterns and local purchasing history.

  • Pinpoints high-potential micro-areas
  • Postcode-level bid optimisation based on revenue potential
  • Deterministic drive-to-store attribution
AI Core Engine

OMNIA

Sales-Driven Optimisation

The link between marketing and sales. OMNIA feeds client CRM data back into campaign optimisation, focusing not on lead volume but on deals closed.

  • Real-time feedback loop between sales and advertising
  • Automated lead quality scoring
  • Up to 40% lower customer acquisition costs
Contact

Let’s talk performance,
properly.

Tell us where you are today, and we’ll give you an initial assessment or review your current media mix. No commitment—just the data.